Logo hugocreate.com

HUGO BOSS Challenge

The HUGO Create contest was open to creative people of all skill levels. Professionals, students and design enthusiasts: it was an opportunity to show the world its ideas and skills. The winners could have their creations represented in the street.

Participants are invited to imagine creative advertising posters featuring the emblematic HUGO Man bottle by reinterpreting it according to the theme proposed by the contest. The theme changed every 2 months.

Unfortunately the site no longer exists, it still remains a Facebook page. Below my creations divided by theme of contest (participation in 4 themes).

Round 19 | Season's Greetings | WINNER

January 2011 - 749 participations (number of poster proposals from around the world) - 1 poster chosen among the 10 winners

Winner announcement of the Hugocreate Challenge - Season's greetings
Winner announcement
Winner with the snow globe in this contest
Winner

Round 18 | Battle of the cities usa

January 2011

Hugo Man fragrance bottle represented by the liberty bell of Philadelphia, Hugo Boss as Love Sculpture and Man Fragrance with Phillies typography style
A philly tour

Round 16 | Motion of sound

September 2010

Round 10 | Simplicity

September 2009

Street with a Hugo Man fragrance bottle light
Street light
City formed by Hugo Man fragrance bottle skyscrapers
Skyscraper city